Viaraffineria Exhibition
made in 21 days
for MADE Program University
Catania, Italy
for MADE Program University
Catania, Italy
what we've done:
exhibition graphic design
social media publications design
POS materials design & layout
photoset
exhibition graphic design
social media publications design
POS materials design & layout
photoset
Process
who's done what:
graphic design
social media design
POS design & layout
graphic design
social media design
POS design & layout
In collaboration with:
MADE Program University
Parasite 2.0
Nomadica.eu
Università degli Studi di Catania
MADE Program University
Parasite 2.0
Nomadica.eu
Università degli Studi di Catania
artem khotulev
artem khotulev
artem khotulev, roberta esposito
artem khotulev
artem khotulev, roberta esposito
Minimal basic grid from which we started the concept
Final grid based on Photography Thirds rule, used in the final result
Process
made in 21 days
for MADE Program University
Catania, Italy
for MADE Program University
Catania, Italy
Artem about the grid and layout of posters:
The exhibition was about photography and the arrangement of one's emotions and feelings inside a frame, so I decided not to stray too far from what the guys with cameras were doing.
The proportional grid of posters is built on the relationship of thirds of a photograph with a ratio of 3:4. I took the classic tertiary proportions of a photograph as a basis, added another frame in the center and began to build a grid. Next, we take the width of the poster and divide it by 2 as many times as needed to get the minimum module for the poster.
Then this module is stretched into a grid horizontally and then in a similar way vertically.
One block at the top and bottom is allocated for safe zones for printing, I tried not to put anything there. And then we simply compose and get around 60-80 options of different posters from which the students, MADE Program and Luca Marullo chose a couple of those that suited the aesthetics and mood of the exhibition and the location.
The exhibition was about photography and the arrangement of one's emotions and feelings inside a frame, so I decided not to stray too far from what the guys with cameras were doing.
The proportional grid of posters is built on the relationship of thirds of a photograph with a ratio of 3:4. I took the classic tertiary proportions of a photograph as a basis, added another frame in the center and began to build a grid. Next, we take the width of the poster and divide it by 2 as many times as needed to get the minimum module for the poster.
Then this module is stretched into a grid horizontally and then in a similar way vertically.
One block at the top and bottom is allocated for safe zones for printing, I tried not to put anything there. And then we simply compose and get around 60-80 options of different posters from which the students, MADE Program and Luca Marullo chose a couple of those that suited the aesthetics and mood of the exhibition and the location.
Key view points of the poster
Golden ratios and proportions throughout
The exhibition
The exhibition was born when the guys from the second year of Arte Visive of the MADE Program went to Etna and took a bunch of photos with new and expired film.
Exhibition is curated by Giulia Mazzone and Giuseppe Spina (nomadica.eu) and the installation was created by the third year Design and Visual Arts students curated by Luca Marullo and Parasite 2.0.
With the participation of Giorgio Costa and Massimiliano Cardone: researchers from the Department of Biological, Geological and Environmental Sciences, coordinated by prof. Marco Viccaro from the University of Catania.
Exhibition is curated by Giulia Mazzone and Giuseppe Spina (nomadica.eu) and the installation was created by the third year Design and Visual Arts students curated by Luca Marullo and Parasite 2.0.
With the participation of Giorgio Costa and Massimiliano Cardone: researchers from the Department of Biological, Geological and Environmental Sciences, coordinated by prof. Marco Viccaro from the University of Catania.
made in 21 days
for MADE Program University
Catania, Italy
for MADE Program University
Catania, Italy
The exhibition
Ambra Nascimben, third year of Design student and part of the team that organised the exhibition, curated by Luca Marullo, Parasite 2.0. About the exhibition layout and space:
The main part of the exhibition layout came out from Luca. We just observed as much as we could how he used the space and what was inside it already. For me it’s been super useful to see how to create a dialogue between such a light and small subject as printed photos and a huge and “heavy” space as viaraffineria.
The main part of the exhibition layout came out from Luca. We just observed as much as we could how he used the space and what was inside it already. For me it’s been super useful to see how to create a dialogue between such a light and small subject as printed photos and a huge and “heavy” space as viaraffineria.
made in 21 days
for MADE Program University
Catania, Italy
for MADE Program University
Catania, Italy
Photo trip to Etna
Artem Khotulev, arkaburo:
Okay, so what was the main idea and what did you do on Etna?
Kate, second year student of Arte Visive at MADE and one of the participants of the photo trip to Etna:
The main idea of this trip was to present our thoughts on Etna, to represent Etna in different styles and mediums.
That's why we not only used the photographs themselves, but then we added captions to them. We also used video, used physical materials like stones, for example.
Artem:
What new things did you want to learn or discover while your group was on the volcano?
Kate:
Mostly we tried a new medium: analogue photography and learned how a film camera works in general.
Plus we also had the opportunity to experiment with different filters, experiment with different compositions, because each film camera could use different approaches.
Therefore, our photographs are not only ordinary, documentary, but also more artistic, which we used, for example, with the Holga 120mm camera, where we could use “composition on composition” so that our two photographs seemed to merge into one. We also wanted to depict our walk on a more metaphorical level, so we tried to avoid any very ”documentary” photographs, and tried to focus on the moments that attract our attention not as photographers, but as individuals and students.
Artem:
How were you prepared for life on a volcano for several days and film photography with old cameras? By the way, what kind of cameras did you have with you?
Kate:
Before going to Etna itself, we were given a lesson on how film photography works, what the main points in composition and various characteristics can be used with this medium.
In addition, when we already arrived at Etna, the professors constantly told us interesting geodetic facts about the volcano, as well as historical ones: how it was formed, how it works, at what times you can go there, when you shouldn’t, what paths are best to use and some to avoid.
And as a result, we used several cameras: there was a medium format Zenza, there was a SuperOtto video camera, there was a 120mm Holga and there was another 35mm camera. We also used a fifth camera, but it was not a film camera, it was a digital Sony, but with a macro lens.
Okay, so what was the main idea and what did you do on Etna?
Kate, second year student of Arte Visive at MADE and one of the participants of the photo trip to Etna:
The main idea of this trip was to present our thoughts on Etna, to represent Etna in different styles and mediums.
That's why we not only used the photographs themselves, but then we added captions to them. We also used video, used physical materials like stones, for example.
Artem:
What new things did you want to learn or discover while your group was on the volcano?
Kate:
Mostly we tried a new medium: analogue photography and learned how a film camera works in general.
Plus we also had the opportunity to experiment with different filters, experiment with different compositions, because each film camera could use different approaches.
Therefore, our photographs are not only ordinary, documentary, but also more artistic, which we used, for example, with the Holga 120mm camera, where we could use “composition on composition” so that our two photographs seemed to merge into one. We also wanted to depict our walk on a more metaphorical level, so we tried to avoid any very ”documentary” photographs, and tried to focus on the moments that attract our attention not as photographers, but as individuals and students.
Artem:
How were you prepared for life on a volcano for several days and film photography with old cameras? By the way, what kind of cameras did you have with you?
Kate:
Before going to Etna itself, we were given a lesson on how film photography works, what the main points in composition and various characteristics can be used with this medium.
In addition, when we already arrived at Etna, the professors constantly told us interesting geodetic facts about the volcano, as well as historical ones: how it was formed, how it works, at what times you can go there, when you shouldn’t, what paths are best to use and some to avoid.
And as a result, we used several cameras: there was a medium format Zenza, there was a SuperOtto video camera, there was a 120mm Holga and there was another 35mm camera. We also used a fifth camera, but it was not a film camera, it was a digital Sony, but with a macro lens.
made in 21 days
for MADE Program University
Catania, Italy
for MADE Program University
Catania, Italy
Photo trip to Etna
Artem:
And what was the most challenging thing during this whole trip and preparation for the exhibition?
Kate:
Probably the most difficult moment was, at the conceptual level, to find exactly what would represent this volcano at the level of sensations and feelings. But besides that, it was also quite difficult physically, because we spent four days there, climbing steep slopes and rocks, and for a long time because of this, many lacked some kind of support. We made a lot of stops, but it gave... on the other hand, it gave us a sense of unity, I would say. This also gave us time to inspect the areas we were around and focus on small details that you usually don't notice.
And due to the fact that the landscape on the mountain itself was very interesting and picturesque, there was no very difficult choice about what exactly to shoot, because personally everything seemed quite beautiful to me. The only problem was that because we were using film cameras, the number of photographs that each member of this group could take was quite limited. Because of this, you had to concentrate for a very long time and intently on exactly what you thought was best.
Artem:
What was the most interesting or memorable moment?
Kate:
For me, a very interesting point was that some defects still appear in the photograph. Each shot comes out very individual and with character. It is because small specks of dust, debris, dirt, which cannot be avoided in any way, and which settle on the surface of the film, give this shade of great individuality, which, it seems to me, defines film photography.
Artem:
How do you like the exhibition in general and how did the guys from the third year, together with Luca Marullo, interpret your works and create the layout for the exhibition?
Kate:
Overall, it seems to me that the exhibition went quite well. I saw the photographs, I saw all the preparation and I saw the results that we then presented.
It seems to me that because different levels of information were added, new concepts were added, new interpretations were added, the exhibition came out very comprehensive, that this is not just an ordinary documentary outing to photograph landscapes, to photograph Etna, but also to show emotions and represent it on a more individual level.
And what was the most challenging thing during this whole trip and preparation for the exhibition?
Kate:
Probably the most difficult moment was, at the conceptual level, to find exactly what would represent this volcano at the level of sensations and feelings. But besides that, it was also quite difficult physically, because we spent four days there, climbing steep slopes and rocks, and for a long time because of this, many lacked some kind of support. We made a lot of stops, but it gave... on the other hand, it gave us a sense of unity, I would say. This also gave us time to inspect the areas we were around and focus on small details that you usually don't notice.
And due to the fact that the landscape on the mountain itself was very interesting and picturesque, there was no very difficult choice about what exactly to shoot, because personally everything seemed quite beautiful to me. The only problem was that because we were using film cameras, the number of photographs that each member of this group could take was quite limited. Because of this, you had to concentrate for a very long time and intently on exactly what you thought was best.
Artem:
What was the most interesting or memorable moment?
Kate:
For me, a very interesting point was that some defects still appear in the photograph. Each shot comes out very individual and with character. It is because small specks of dust, debris, dirt, which cannot be avoided in any way, and which settle on the surface of the film, give this shade of great individuality, which, it seems to me, defines film photography.
Artem:
How do you like the exhibition in general and how did the guys from the third year, together with Luca Marullo, interpret your works and create the layout for the exhibition?
Kate:
Overall, it seems to me that the exhibition went quite well. I saw the photographs, I saw all the preparation and I saw the results that we then presented.
It seems to me that because different levels of information were added, new concepts were added, new interpretations were added, the exhibition came out very comprehensive, that this is not just an ordinary documentary outing to photograph landscapes, to photograph Etna, but also to show emotions and represent it on a more individual level.
made in 21 days
for MADE Program University
Catania, Italy
for MADE Program University
Catania, Italy
Viaraffineria
viaraffineria is an independent non-profit organization for the promotion of contemporary art and scientific research, headed by Giulia Caruso and Maria Vittoria di Sabatino, based in Rome and Catania.
viaraffineria is a project that was born in 2019, they organize and curate exhibitions, events, performances and festivals of contemporary art.
The viaraffineria Exhibition hall is located in Catania, in the heart of the old industrial area of the city, in the building of a former auto parts warehouse.
viaraffineria is a project that was born in 2019, they organize and curate exhibitions, events, performances and festivals of contemporary art.
The viaraffineria Exhibition hall is located in Catania, in the heart of the old industrial area of the city, in the building of a former auto parts warehouse.
made in 21 days
for MADE Program University
Catania, Italy
for MADE Program University
Catania, Italy
