Hooch Wines

This is a just established brand, so the founder’s son initially set a goal: to find design solutions and a visual style that would attract a younger audience, compared to the classic and old brands that produce Chianti in this region.

Therefore, we made the visual style of the brand and wine labels clear and minimalistic, so that the labels would be contrasting, recognisable and perfectly readable.

In addition, to highlight the uniqueness of each type of wine, we’ve drawn 6 different illustrations of the grapes from which this wine is produced. For example, the most popular is Chianti Classico, made from Sangiovese grapes and has the famous blue-violet colour and characteristic shape of the branches.

Hooch is a small family company located in the DOCG area of Tuscany, 32km south of Florence. Founded in 2018 by Lamberto Pirronitto and his two sons. The winery engaged in the production of wine in batches not exceeding 140-160 bottles per season.