MADE popup event and graphic design
the collaboration continues until today
for MADE Program University
Siracusa, Italy
for MADE Program University
Siracusa, Italy
what we've done:
graphic design system
outside graphics
infographics
posters design
POS design
interior layout
letterings
photography
graphic design system
outside graphics
infographics
posters design
POS design
interior layout
letterings
photography
Process
the collaboration continues until today
for MADE Program University
Siracusa, Italy
for MADE Program University
Siracusa, Italy
Usually, for everyone, the place where we were born is something very dear and important, and leaving such places, regardless of the reason, is not easy, especially when you have just graduated from school.
Over the past few years, about 40 international students from different cities, countries and cultures have come to the Made Academy.
We decided to take this problem of “moving away from home” and show it in a fairly simple, but very pure form firstly, to all the people who visited us at Confartigianato event. But mainly we wanted to show it to all of the university students themselves, who until that moment had not seen infographics about their native places with the perspective of the university
Over the past few years, about 40 international students from different cities, countries and cultures have come to the Made Academy.
We decided to take this problem of “moving away from home” and show it in a fairly simple, but very pure form firstly, to all the people who visited us at Confartigianato event. But mainly we wanted to show it to all of the university students themselves, who until that moment had not seen infographics about their native places with the perspective of the university
As a theoretical reference points both for each individual student and for the university itself, we took part of the university identity - an orange circle, perceiving it as the sun (we are in Sicily after all), the circularity(nothing lasts forever) and existence in between two very familiar places.
At the end of this thought process, we already got a fairly visual graphics with multiple dots, which we then physically and graphically connected in several ways:
As a result, this graphic was placed on all POS materials (posters, banners, brochures), physical communication and objects (walls, shoppers, T-shirts, stickers), social networks and the website
At the end of this thought process, we already got a fairly visual graphics with multiple dots, which we then physically and graphically connected in several ways:
- We put unconnected dots into one large orange circle to “rhyme” with the logo and to create multi-layered graphic element. In the future, this element can be used instead of the official Made logo: for example, for international events within the university or when the university holds workshops and classes outside Italy.
- With simple straight lines, to visually simplify the graphics and make it “linear”, from point A (the student’s hometown) to point B (Made) and vice versa.
- And with circles outline, to once again emphasise the orange logo in the identity. And also, to graphically show that even if a student came to the other end of the world, there remains a connection, when we are not at home, then mentally we all endlessly travel back and forth, and sometimes these travels are not at all in a straight line.
As a result, this graphic was placed on all POS materials (posters, banners, brochures), physical communication and objects (walls, shoppers, T-shirts, stickers), social networks and the website
Starting
Initially, the university gave us a task to simply develop a quick styling for the external facade for their Pop-Up event at one of the city holidays. But we thought for a bit and decided to slightly overdo everything.
The problem was that we couldn't do anything big because there wasn't enough space; nothing with delivery because we wouldn't have time; nothing too expensive because we wouldn't have fit into the budget; and nothing stupid or ugly because we want to do everything strangely unconventional, but presentable enough :)
So during that month, while we were thinking about what we want and can do in a limited time and in a very limited allocated budget, we drew more than 150 sticker options, almost got into a fight a couple of times, ate 14 paninos together, sat in the kitchen with computers until 2am a dozen times and managed to finish the Instagram feed for inspiration.
The problem was that we couldn't do anything big because there wasn't enough space; nothing with delivery because we wouldn't have time; nothing too expensive because we wouldn't have fit into the budget; and nothing stupid or ugly because we want to do everything strangely unconventional, but presentable enough :)
So during that month, while we were thinking about what we want and can do in a limited time and in a very limited allocated budget, we drew more than 150 sticker options, almost got into a fight a couple of times, ate 14 paninos together, sat in the kitchen with computers until 2am a dozen times and managed to finish the Instagram feed for inspiration.
the collaboration continues until today
for MADE Program University
Siracusa, Italy
for MADE Program University
Siracusa, Italy
local meme: custom "e quindi?" lettering made from small circles to rhyme Made's logo and 3d printed in brand orange colour. Made to stamp on t-shirts and bags
Nerdiness
Artem:
The grid of the announcement poster and the brochure with tesi projects is standard for the graphics of Made. Initially, I did it in A4 format for convenience, but in this case before printing them we scaled the format to A3 for the announcement poster and A5 for the brochure sheet
Sizes in pt:
6 columns: 85.736 in width, 10.242 gator, 14.823 margins
18 blocks in height, each: 37,847 in height, 8.086 gator in height between blocks.
The grid of the poster with the map is quite simple and was used only for the signatures at the bottom: 6 vertical columns with a gator at about 8% of the block width.
In order to project our graphics onto the facade of the building, we decided to use 38 circular orange stickers 9 cm in diameter.
We pasted them on the places we needed, based on the intermediate 3D sketch that Ambra made to present the interior layout and exterior graphics to the University.
In general, we tried to use as many circles and brand orange colour as possible, since at the moment these are, on the one hand, the brightest and most recognisable details of the identity, and on the other, they are settle and pleasing enough for silkscreen printing and graphics on the walls.
The grid of the announcement poster and the brochure with tesi projects is standard for the graphics of Made. Initially, I did it in A4 format for convenience, but in this case before printing them we scaled the format to A3 for the announcement poster and A5 for the brochure sheet
Sizes in pt:
6 columns: 85.736 in width, 10.242 gator, 14.823 margins
18 blocks in height, each: 37,847 in height, 8.086 gator in height between blocks.
The grid of the poster with the map is quite simple and was used only for the signatures at the bottom: 6 vertical columns with a gator at about 8% of the block width.
In order to project our graphics onto the facade of the building, we decided to use 38 circular orange stickers 9 cm in diameter.
We pasted them on the places we needed, based on the intermediate 3D sketch that Ambra made to present the interior layout and exterior graphics to the University.
In general, we tried to use as many circles and brand orange colour as possible, since at the moment these are, on the one hand, the brightest and most recognisable details of the identity, and on the other, they are settle and pleasing enough for silkscreen printing and graphics on the walls.
the collaboration continues until today
for MADE Program University
Siracusa, Italy
for MADE Program University
Siracusa, Italy
event brochure with basic grid for Body(13,69 on 15,306)
University
MADE as a "product" or "manufactured". MADE Program as Mediterranean
Arts & Design Program.
MADE is the first Academy of its kind in Italy that aims to work at the crossroads of design, art, craft and local cultural traditions, giving life to an operational platform based in the South of our country, in Siracusa, investing once again in an area too often neglected.
From its beginning, MADE Program has invested resources and energy in building strong international programs and institutional relationships. Teachers from different parts of the world, exchange programs with foreign universities, and its Summer School held exclusively in English make MADE Program a first step in a potentially limitless itinerary of professional development.
Arts & Design Program.
MADE is the first Academy of its kind in Italy that aims to work at the crossroads of design, art, craft and local cultural traditions, giving life to an operational platform based in the South of our country, in Siracusa, investing once again in an area too often neglected.
From its beginning, MADE Program has invested resources and energy in building strong international programs and institutional relationships. Teachers from different parts of the world, exchange programs with foreign universities, and its Summer School held exclusively in English make MADE Program a first step in a potentially limitless itinerary of professional development.
the collaboration continues until today
for MADE Program University
Siracusa, Italy
for MADE Program University
Siracusa, Italy
Credits
who's done what:
graphic design system
interior layout
wall graphics
graphic design
infographics
lettering design
photography
curation
3d printing
silkscreen and bases
graphic design system
interior layout
wall graphics
graphic design
infographics
lettering design
photography
curation
3d printing
silkscreen and bases
what was required:
4 weeks
Figma, Id, Ai, Rhino and Fontlab
and probably 500€ worth of caffè
4 weeks
Figma, Id, Ai, Rhino and Fontlab
and probably 500€ worth of caffè
artem khotulev
ambra nasсimben
ambra nasсimben,
medea meli
artem khotulev,
ambra nasсimben,
medea meli
ambra nasсimben,
medea meli
artem khotulev
artem khotulev,
ambra nasсimben
niccolò benetton,
roberta esposito
mirco sampognaro
roberta esposito
ambra nasсimben
ambra nasсimben,
medea meli
artem khotulev,
ambra nasсimben,
medea meli
ambra nasсimben,
medea meli
artem khotulev
artem khotulev,
ambra nasсimben
niccolò benetton,
roberta esposito
mirco sampognaro
roberta esposito
