Scope of Work

Website Design
Website Layout
Frontend
Backend
SEO
Photoshoot
Copywriting
saperavicafe.com

Made in 43 days
Moscow, Russia
About the Project
We were commissioned to reimagine the Saperavi Cafe website — with a focus on modernisation, enhanced usability, and an elevated aesthetic that resonates with the brand.
The process began with a comprehensive audit of the existing website, enabling us to identify key opportunities for improvement. This resulted in a carefully considered structural overhaul, ensuring that every element aligns to deliver a cohesive, effortless user experience.
Menu Page Framework
CJM — Customer Journey Map
Colour Palette
The colour palette was subtly refreshed, introducing rethought tones which evoke the restaurant’s distinctive atmosphere.
Colour Palette
Photography
Photography was meticulously curated to reflect the atmosphere of Saperavi Cafe — capturing its cuisine, ambience, and atmosphere. Animated squared buttons lend a tactile, modern accent that harmonises with the overall design.
Satsivi with Shrimps and Adjarian Khachapuri
Pokrovka 5/5. The 2-nd Floor
Unknown Author
Pokrovka 5/5. The Oak Staircase Leading to the Second Floor
Website Layout
We introduced a strict squared grid framework, complemented by a sidebar and burger menu, which keeps the user experience continuous throughout all the pages.
Menu Screen — Desktop
Menu Screen — Mobile
Typography
The typography — combining George and Geologica type families — establishes a contemporary, characterful foundation for the new visual language.
Geologica Extralight
George Regular
Final Results
SEO — +25%
Best Practices — +17%
Accessibility — +25%
Conversion — +2.5%
Website Rates — Before / After the Redesign
Contacts
Social
Typeface
Copyright
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